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"Some customers are more equal than others" commented renowned relationship marketing experts Peppers and Rogers. Organisations that can "identify and capitalise on customer differences" will gain substantial competitive advantages when competing in saturated markets where differentiation, customer loyalty, or cost leadership is a key to success.
The iRetain© Analytics Module assists organisations with provision of real time accessible customer analytics data to develop deep insights into customer relationships and the value of the customer relationship to make informed decisions.
The classic Pareto rule dictates that 80% of resources should be directed at the 20% of the clients identified as highly profitable. However reporting tools to identify these customers and how to service them are not often readily available. Conversely, an understanding of the less profitable customer segments can allow organisations to cost effectively service or migrate these customers.
iRetain© 's Analytics Module provides a suite of customisable reports, baseline analyses and key performance indicators. Included within this module are the Customer Offer Optimiser, Data Downloads functionality and the MIS (Management Information Systems) Reports.
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