Improve business performance
|
|
Research has demonstrated that a strong correlation exists between customer management (CM) performance and business performance. Though CRM (Customer Relationship Management) and IT expenditure has dramatically increased over the years, many CRM systems fail to deliver. Furthermore, Forrester research shows that more than 55% of CRM projects will fail to meet their objectives or impact positively on ROI (return on investment). *
iRetain© can facilitate business growth through reducing the resources dedicated to retaining customers and through appropriate application of specialised technology solutions.
|
|
|
Focus on acquisition not retention
|
|
Enabling an appropriate focus on acquisition of new customers can deliver improved profitability, and maintain market share in competitive environments. To develop an optimal customer mix and facilitate this focus on acquisition, retention of existing customers must first be addressed. iRetain© 's unique capabilities allow businesses to implement cost effective, automated retention strategies. Businesses can then focus on the 'task at hand' - acquiring new customers.
|
|
|
Utilising technology solutions
|
|
Our team specialises in interpreting industry trend data and applying this knowledge to assist your organisation to configure iRetain© to achieve optimum business benefits. |
|
|
For more information |
|
Contact iRetain© today to discuss how your business can benefit from intelligent customer retention on 1300 725 717 or email info@i-retain .com |
| * Source: Starkley, Woodcock, CRM systems: Necessary, but not sufficient, Journal of Database Management, March 2002 |
